Friday, 20 March 2009

Disney's green intentions: Unsustainable?

Last week, Disney announced a new corporate sustainability report declaring its intention to reduce water use, cut waste, protect nature, head for zero-carbon emissions at its offices and parks and try to buy green electricity in future. Some eye-catching features include the train at Disneyland in California, which now runs on biodiesel made with used cooking oil from the resort's restaurants.

However, this article by Fred Pearce suggests that it is wishful thinking, since its business model still depends on enticing visitors to fly halfway round the world to visit its theme parks.

No comments: