Thanks to Ben in 8A for pointing out this advert in a discussion about Fair Trade.
Fallon has created a campaign, which features print ads designed and painted by Ghanaians using traditional Ghanaian techniques, and a TV ad filmed in a Ghanaian village. Tinny, one of Ghana’s biggest music stars, features in the advertising along with High Spirits, regarded as one of the country’s best dance troupes. The initiative is aimed at emphasising Cadbury’s 101 year-history of trading with Ghanaian cocoa farmers.
I am interested in your thoughts. What do you think about the ad? How does it portray Ghana?
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